A results-first agency for service businesses
Founded in 2021 in the Greater Toronto Area, PPC Guru helps local service businesses across Canada and the USA turn ad spend into booked jobs — with AI doing the heavy lifting and humans owning the judgment.
What you can count on
Weekly reporting
See what changed every week
You own your account
Your data, history & billing
Audit-first onboarding
We find the leaks before scaling
One team, every channel
Google, Meta, SEO & CRM
Month-to-month
No long-term lock-in
GTA-based support
Brampton / Greater Toronto
Enterprise Google Ads pedigree
The thinking behind PPC Guru comes from years inside the Google Ads ecosystem — now applied to local and growth-focused businesses.
Built to be accountable
Most agencies report on impressions, clicks and "reach." Business owners don't pay their bills with impressions. We started PPC Guru to fix that — to build a marketing partner that talks about leads, booked jobs and revenue, and proves it.
Since 2021, we've grown into a Google Partner and Meta Business Partner agency serving service businesses across the GTA, the rest of Canada, and the USA — with deep, repeatable playbooks in healthcare, home services, construction, immigration and real estate.
What makes us different is how we work: an AI-augmented production system that lets a small, senior team produce more audits, more creative and sharper reporting than agencies many times our size — all directed and reviewed by humans who actually care about your numbers.
Our principles
Outcomes over vanity metrics
If it doesn't move leads, booked jobs or revenue, it doesn't matter.
AI as an engine, not a gimmick
We use AI to do more and move faster — every output reviewed by a strategist.
Honesty over hype
No guaranteed-#1 promises. Just clear expectations and real reporting.
Niche depth
We go deep in a handful of verticals rather than being generalists.
The people behind your account
Founder-led and senior — small enough to care, structured enough to deliver.
Jaydeep Patel
Founder & CEO
Jaydeep brings Google-trained thinking and deep Google Ads experience — having reviewed or managed 1,000+ ad accounts across a $20M+ quarterly ad portfolio. He founded PPC Guru to bring that enterprise-grade rigour to local service businesses. He also runs Millennial Events Corp, producing large-scale North American comedy and music tours across 30+ cities — real-world proof of large-scale audience-building.
Dhaval Patel
Co-founder & CMO
Dhaval owns marketing strategy and brand at PPC Guru, shaping how the agency goes to market and building the AI-augmented systems and playbooks that let a senior team produce audits, creative and reporting faster than a traditional shop — without cutting corners.
Abhishek Tewari
Head of Sales
Abhishek leads sales and new business, guiding prospective clients from first conversation to a clear, honest plan — matching the right services to real business goals and making sure expectations are set straight from day one.
Shrikaanth Shyamsunder
Marketing & Web Development
Shrikaanth bridges marketing and engineering — building and maintaining the websites, landing pages and tracking infrastructure that turn campaigns into measurable results, and shipping the tools and automations the team runs on.
Siddarath Sharma
SEO Specialist
Siddarath owns organic search — technical SEO, local search and content strategy — helping clients earn durable visibility that compounds alongside their paid campaigns.
Vanshika Raghuvanshi
Social Media Manager
Vanshika runs organic and paid social — planning content, managing communities and keeping each client's brand voice consistent across platforms.
Aadil Tauro
Video Editor
Aadil produces and edits the short-form and ad creative that powers paid social and YouTube campaigns — turning briefs into scroll-stopping video built to convert.
Rayu Naik
Video Editor
Rayu edits performance video and motion creative across formats, helping the team ship a high volume of on-brand, platform-ready assets without sacrificing quality.
Your accounts and data stay yours
No black box, no hostage-taking. Here's how we keep the relationship safe and transparent.
You own everything
Your Google Ads, Meta and analytics accounts, data, history and billing stay in your name — you keep full access even if we part ways.
Privacy-first
We follow PIPEDA and handle only the data we need, as set out in our Privacy Policy. Need a data-processing agreement? Just ask.
Tracking done right
Clean GA4 / GTM / conversion tracking we set up and document — no shady pixels, no guesswork.
No lock-in
Month-to-month, transparent weekly reporting, and a clear explanation of every change. We earn the relationship.
See our Privacy Policy for full details on how we collect, use and protect data.
Why most agencies fall short
Four patterns we built PPC Guru specifically to fix.
Monthly check-ins
Most agencies log in once a month. We optimize on a daily, weekly and monthly cadence.
Vanity metrics
They report impressions and clicks. We report leads, booked jobs, CAC and revenue.
Broken tracking
They build on guesswork. We fix GA4/GTM/conversion tracking first, always.
Generic playbooks
They treat every account the same. We run vertical-specific, AI-augmented playbooks.
Built different, on purpose
Most agencies hide behind vanity metrics. We tie everything back to leads, booked jobs and revenue.
Google Partner & Meta Business Partner
Official platform credentials and direct access to platform support, betas and reps — not a generalist guessing.
AI-augmented, human-directed
We use a proprietary AI workflow to produce audits, creative and content faster and test more — every output reviewed by a human strategist.
Built for local service businesses
Repeatable playbooks for healthcare, home services, construction, immigration and real estate — niche depth beats generalist agencies for local lead-gen.
Accountable to revenue, not vanity metrics
We report on leads, booked jobs and ROAS — and tie ad spend to revenue in one dashboard. No hiding behind impressions.
Founder-led and hands-on
Small enough that the people running your account actually care; structured enough to deliver consistently.
No long-term lock-in
We earn the relationship month to month. Clients stay because the numbers work.