Dental & Orthodontics
Dentistry is one of the most competitive local categories. We focus your spend on the high-value cases and track every call.
How does PPC Guru market dental practices?
Dental marketing is the work of attracting high-value patients — implants, Invisalign, cosmetic and family dentistry — and converting them into booked consultations. PPC Guru helps dental and orthodontic practices across the Greater Toronto Area and Canada win those cases with Google Ads, Meta Ads and local SEO engineered around production and new-patient value.
What's holding growth back
- Expensive clicks in a crowded market
- Untracked phone calls
- Inconsistent high-value case flow
- Review profile not growing
How we fix it
- High-intent Search for implants, Invisalign, emergencies
- Call tracking on every campaign
- Review-generation flow to grow ratings
- Local SEO + service pages by neighbourhood
What growth really looks like in dental & orthodontics
Dentistry is one of the most competitive and expensive local categories, and the money is concentrated in a few high-value cases — implants, Invisalign/ortho, cosmetic and emergencies. Most practices waste budget on cheap, low-intent clicks and lose the real ROI because phone calls go untracked. The win comes from biasing spend toward high-value intent, tracking every call, and protecting a strong review profile.
Expected benchmarks
Representative industry ranges — actual results vary by market, offer and tracking.
A generic agency runs the same playbook for a plumber and a law firm. Dental & Orthodontics customers search, compare and book differently — and that difference is exactly where the budget is won or lost.
— Why dental & orthodontics is different
See how much revenue your dental budget could make
Model the leads, booked calls and revenue your dental & orthodontics marketing budget could produce — by platform, with real benchmarks.
Your inputs
Dental & Orthodontics · Google Search benchmarks (estimated)
Avg CPC
$6.82
Avg CTR
6.00%
Conv. rate
8.0%
Projected monthly results
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Enter your details to reveal revenue, ROAS, cost-per-acquisition and the full funnel.
Illustrative projections based on 2024–2025 industry-average benchmarks (WordStream/LocalIQ and corroborating sources). Real results vary by offer, location, landing page, season and competition. Not a guarantee of performance.
Sources: WordStream / LocalIQ — Google Ads Benchmarks 2024–2025 · WordStream / LocalIQ — Facebook (Meta) Ads Benchmarks 2024–2025 · Triple Whale, Visible Factors, Sovran — Meta CPM aggregates 2025.
What we run for dental & orthodontics
How we run each service for dental & orthodontics
How we grow dental & orthodontics
A channel-by-channel plan built around how your customers actually search, choose and book.
Google Ads
High-intent Search for implants, Invisalign, cosmetic and emergency dentistry, with call tracking on every campaign.
Meta Ads
Cosmetic and Invisalign demand-gen with before/after-style social proof and retargeting.
Local SEO
Google Business Profile, reviews and neighbourhood service pages to win the local map pack.
AI & CRM
Speed-to-lead and front-desk follow-up so booked calls don't slip, plus review automation.
Dental & Orthodontics growth hacks
Specific, tested moves that move the needle in this vertical — not generic advice.
Split high-value services (implants, Invisalign) into their own campaigns — never let them share budget with cheap cleanings.
Run emergency-dentist campaigns with call-only formats during opening hours.
Make call tracking the primary conversion; most dental ROI happens on the phone.
Invest in a review-generation flow — rating and recency move both rankings and conversion in a crowded market.
A sample 90-day growth plan
- 1Days 1–30
Track & focus
Call tracking live, budget refocused on high-value case intent, landing pages tightened.
- 2Days 31–60
Local & optimize
GBP and neighbourhood SEO pages, search-term mining, review flow launched.
- 3Days 61–90
Scale
Scale the campaigns producing high-value cases and add retargeting.
Results that show up in the bank account
Representative engagements showing how we turn spend into booked jobs. (Anonymized — individual results vary.)
Across the GTA & Canada
Dental & Orthodontics marketing for businesses in Toronto, the GTA and across Canada
Grow your dental business
We'll review your account, tracking and competitors and show you exactly where the opportunity is — no obligation, no lock-in.
- Wasted-spend & tracking review
- Benchmark vs your industry
- A prioritized 30-day action plan
Dental & Orthodontics — questions
Google Search Ads do the heaviest lifting for dental and ortho, because people searching "dentist near me," "Invisalign" or "emergency dentist" are ready to book. We pair that with Local Services Ads and Google Maps for new-patient calls, then add Meta (Facebook/Instagram) for higher-consideration cosmetic, implant and ortho cases. The right mix depends on your services and your GTA or US market.
Most clinics start meaningfully from around $2,000–$4,000 per month in ad spend, separate from our management fee. Dental clicks aren't cheap, but a single implant, ortho or Invisalign case is worth thousands, so even pricey clicks pay off. We'd rather start focused and scale on proven results. Run your numbers through our calculator to see realistic leads and cost-per-new-patient for your area.
Call tracking is our primary conversion for dental, since most booked appointments happen on the phone. Every call, form and chat ties back to the campaign and keyword that drove it. We score leads by intent and case type, so you see new patients and revenue, not just clicks. You own all accounts and data, and our reporting is built around booked appointments.
Qualified calls and form fills typically start within the first couple of weeks once campaigns are live and call tracking is in place. The first 60–90 days are about gathering data and optimizing toward your best case types — implants, ortho, cosmetic. Results compound from there as we cut waste daily and lean into what books patients. We frame these as goals, never guarantees.
Case values vary hugely — a cleaning versus an implant or full ortho treatment — so smart bidding toward high-value intent matters more than chasing cheap clicks. Trust, reviews and speed-to-lead are decisive, since patients are choosing who touches their health. Local competition in the GTA is fierce. We build dental-specific playbooks that bias spend toward profitable services and qualify leads before they reach your front desk.
We're a Google Partner and Meta Business Partner based in the Greater Toronto Area, serving clinics across Canada and the USA. We bring 10+ years of combined founder Google Ads experience and dental-specific playbooks focused on booked patients, not vanity metrics. You own your accounts and data, we report on revenue, and it's month-to-month with no long-term contracts — ad spend stays separate from our fee.
Last reviewed June 2026 by the PPC Guru team.