LinkedIn Ads

They do different jobs. Google Ads captures people already searching for your solution — fast, high-intent demand. LinkedIn Ads reaches decision-makers by job title, company and industry before they search, which is ideal for considered B2B sales, ABM and longer buying cycles. Most strong B2B programs run both: Google for capture, LinkedIn for targeted demand generation. We'll tell you honestly which deserves your budget first.

If you have time to learn LinkedIn's Campaign Manager, write tested copy, build audiences and wire up conversion tracking, in-house can work for a single simple campaign. Most owners find LinkedIn's high click costs punish guesswork fast. An agency that runs LinkedIn daily usually reaches a profitable cost-per-lead quicker and wastes less spend. With us it's month-to-month, you own the account, and you can leave anytime.

Most agencies hand your account to a junior, report on clicks and impressions, and optimize monthly. We're an AI-first Google Partner and Meta Business Partner that optimizes daily-to-weekly, reports on pipeline and revenue — not vanity metrics — and lets AI do the heavy lifting while senior humans direct and review. You own your account and data, contracts are month-to-month, and your ad spend stays separate from our fee.

PPC Guru is a Canadian, AI-first performance agency based in the Greater Toronto Area (Brampton, Ontario), serving B2B businesses across the GTA, Canada and the USA. We're a Google Partner and Meta Business Partner with 10+ years of combined founder Google Ads experience, founded in 2021. Across all channels we've managed $100M+ in ad spend and generated 1M+ qualified leads (client-reported, blended). You own your account, on month-to-month terms.

We run LinkedIn Ads for B2B and considered-purchase businesses where reaching the right job title matters — SaaS and tech, professional and financial services, consulting and agencies, commercial and B2B trades, recruiting and staffing, healthcare and med-tech, and high-ticket service providers. If your buyer is identifiable by role, company size or industry, LinkedIn fits. If your customers are local consumers searching today, we'll point you to Google or Meta instead.

Expect early lead-flow signals within the first 30 days as we clean tracking and tighten targeting, with a clearer, lower cost-per-lead typically taking 60–90 days as the data matures. LinkedIn rewards patience over its higher click cost. If a campaign underperforms, we diagnose offer, audience or creative, and adjust fast. You're on month-to-month terms — if it isn't working and we can't fix it, you can leave.

Yes — you own your LinkedIn Campaign Manager account, your audiences, your conversion data and every campaign we build. We work inside your assets, never lock them behind ours. Engagements are month-to-month with no long-term contracts: we earn the next month with results, not paperwork. If you ever leave, everything stays with you, fully intact and ready for whoever runs it next.

For B2B lead generation, a typical cost-per-lead on LinkedIn often falls in the $50–$150 range, sometimes higher for senior decision-makers or niche industries. That sounds steep next to Google or Meta, but the leads are precisely targeted by role and company, so close rates and deal sizes are usually higher. We measure success on cost-per-qualified-lead and pipeline, not raw lead count — quality is the point of LinkedIn.

We can do either. Most clients use our AI-augmented creative studio so we always have fresh ad copy, single-image, document and lead-form variations to test every week — each one human-reviewed before it goes live. If you have an in-house design or content team, we'll direct and brief them instead. Either way we test continuously, because creative and offer drive more of your LinkedIn results than targeting alone.