A predictable pipeline beyond referrals
Buyer and seller leads with clear attribution — valuation and listing funnels, instant routing and follow-up so more leads become appointments.
Try our Google or Meta ad management free for 30 days — no contract, no setup fee, no obligation. Plus up to $3,600 in Google Ads credit.
See how many leads your budget could produce
Model the buyer/seller leads and pipeline your budget could produce, using real real-estate benchmarks and your average commission.
Your inputs
Real Estate · Meta (Facebook) benchmarks
Avg CPC
$1.40
Avg CTR
3.70%
Conv. rate
10.7%
Projected monthly results
Unlock your full report
Enter your details to reveal revenue, ROAS, cost-per-acquisition and the full funnel.
Illustrative projections based on 2024–2025 industry-average benchmarks (WordStream/LocalIQ and corroborating sources). Real results vary by offer, location, landing page, season and competition. Not a guarantee of performance.
Sources: WordStream / LocalIQ — Google Ads Benchmarks 2024–2025 · WordStream / LocalIQ — Facebook (Meta) Ads Benchmarks 2024–2025 · Triple Whale, Visible Factors, Sovran — Meta CPM aggregates 2025.
Built for buyers and sellers
Different intent, different funnels — each engineered around the offer that converts that audience.
Home-valuation funnel
Neighbourhood-targeted valuation ads → a fast 'what's my home worth?' page → instant agent routing. The highest-converting seller offer there is.
New-listing & alerts funnel
Listing and area-alert campaigns capture buyers early, then nurture them with new-match automation until they're ready to tour.
What makes the pipeline unpredictable
- ✕Referral-only, unpredictable pipeline
- ✕No online lead system
- ✕Leads not followed up
- ✕Unclear ROI
How we make it predictable
- Valuation + listing lead campaigns on Meta
- High-converting valuation landing pages
- Automatic lead routing to agents
- Weekly creative iteration
How we grow real estate
A channel-by-channel plan built around how your customers actually search, choose and book.
Meta Ads
Seller valuation funnels and buyer listing/area-alert campaigns with weekly creative refreshes to keep CPL low.
Google Ads
High-intent buyer and seller search plus brand defence, routed to matched landing pages.
Website & funnels
A fast 'what's my home worth?' valuation funnel and listing/IDX pages built to convert, not just browse.
AI & CRM
Instant lead routing to the right agent and long-term nurture with market-update automation so leads stay warm for months.
Real Estate growth hacks
Specific, tested moves that move the needle in this vertical — not generic advice.
Lead sellers with a home-valuation offer — it's the highest-converting real-estate magnet there is.
Route leads to an agent within minutes; speed is the difference between a tour and a dead lead.
Refresh creative weekly — real-estate ad fatigue is fast and quietly inflates CPL.
Run separate buyer and seller funnels; the intent, offer and nurture are completely different.
Nurture for months — most closings come long after the first click, via consistent follow-up.
A sample 90-day growth plan
- 1Days 1–30
Funnels & tracking
Launch the valuation funnel and Meta seller lead-gen, wire instant routing and lead tracking.
- 2Days 31–60
Buyers & nurture
Add listing/area-alert buyer campaigns, iterate creative weekly, and build long-term nurture sequences.
- 3Days 61–90
Scale
Scale the winning audiences and add referral/repeat-client automation for a compounding pipeline.
Results that show up in the bank account
Representative engagements showing how we turn spend into booked jobs. (Anonymized — individual results vary.)
Get a free lead-gen audit
We'll review your account, tracking and competitors and show you exactly where the opportunity is — no obligation, no lock-in.
- Wasted-spend & tracking review
- Benchmark vs your industry
- A prioritized 30-day action plan
Real estate marketing — questions
With fast follow-up and nurture, yes — real estate is a long game, so the CRM and automation are as important as the ads.