Transparent pricing, no games
The fastest way to spot a risky agency is one that won't talk about money. Here's exactly how marketing-agency pricing works — and how we charge — before you ever get on a call.
100% of ad spend is yours
Your ad budget is paid straight to Google/Meta from your own account. Our fee is separate and never skims your spend.
You own everything
Your ad accounts, data, history and billing stay in your name — even if we part ways.
Month-to-month
No long-term contracts. We earn the relationship with results, not lock-in clauses.
No surprises
We confirm your exact scope and fee after a free review, in writing. No hidden charges.
The three ways agencies charge
Understanding these helps you evaluate any agency — including us. Each has trade-offs; what matters is that it's transparent and agreed in writing.
Percentage of ad spend
Most agencies charge 10–20% of your monthly ad budget. Simple, but the agency earns more when you spend more — the incentives aren't always aligned with efficiency.
Flat monthly retainer
A fixed fee based on the scope of work, regardless of spend. Predictable, and the agency is paid to make your budget efficient, not just bigger.
Performance-based
Part of the fee is tied to results (leads or revenue). Appealing, but only fair when attribution and tracking are airtight — otherwise it rewards the wrong things.
What every engagement includes
Whatever the fee, this is the baseline — no upsells to get the basics.
- A senior strategist who actually runs your account
- Full account & tracking audit before we scale
- GA4 / GTM / conversion-tracking setup and upkeep
- Daily/weekly optimization, not monthly check-ins
- Weekly reporting tied to leads, booked jobs and revenue
- AI-augmented creative & keyword testing
Get a custom quote
Tell us a bit about your business and we'll send back a clear scope and fee — no obligation, no pressure.
- Wasted-spend & tracking review
- Benchmark vs your industry
- A prioritized 30-day action plan
Pricing questions, answered
It depends on scope — your budget, how many channels and locations you run, account complexity and creative needs. After a free audit we give you an exact fee in writing, so there are no surprises. Most agencies fall between a flat retainer and 10–20% of ad spend; we confirm yours based on the actual work.
We price around the scope of work rather than skimming your budget, so our incentives are to make your spend efficient — not just bigger. Whichever structure fits your situation, it's agreed in writing before we start. [VERIFY-client]: confirm the exact model + any starting fee here before launch.
No. Ad spend is separate and paid directly to the ad platforms from your own account — 100% of it goes to media. Our management fee covers strategy, campaign management, optimization and reporting.
Yes. If you're switching agencies or you're not happy with your current results, we'll run your Google or Meta ads for 30 days completely free — no contract, no setup fee, no upfront payment and no obligation. You only move to a paid agreement if you're happy with the lead quality, and you can walk away anytime. (Ad spend during the trial is still billed by the platform, since that money buys your clicks.)
No. There's no setup fee to get started, and with the 30-day free trial there's no upfront payment either. We scope onboarding (audit, tracking setup, account rebuild) and confirm your management fee in writing before you pay anything — no surprise charges.
No. We work month-to-month. You can pause or leave with notice and keep full ownership of your accounts and data either way.
We work best with businesses spending at least a few thousand dollars a month on ads, because that's where there's enough data to optimize meaningfully. SEO, web and CRO engagements are scoped separately. Not sure? The free audit will tell you honestly whether paid ads are worth it yet for your business.