A family & cosmetic dental practice
An Etobicoke dental practice couldn't tell which marketing produced new patients, and high-value cosmetic cases were inconsistent. High-intent Search for implants/Invisalign with call tracking, local SEO, a review-generation flow and CRM follow-up nearly tripled new-patient bookings while cutting cost per new patient.
new-patient bookings
cost per new patient
of calls now tracked
review rating grown
Before vs after
Representative progression — individual results vary.
Where they started
A competitive local market and untracked phone calls meant the practice couldn't tell which marketing produced new patients, and high-value cosmetic cases were inconsistent.
Our approach
- Ran high-intent Search for implants, Invisalign and emergency dentistry with call tracking.
- Optimized the Google Business Profile and launched service + neighbourhood SEO pages.
- Added a review-generation flow to grow and protect the practice's rating.
- Connected calls and forms to a CRM so front desk follow-up was consistent.
What changed
New-patient bookings nearly tripled while cost per new patient fell, call tracking revealed the true ROI of each channel, and a stronger review profile improved both rankings and conversion.
Key decisions
Call tracking as the conversion
Most dental ROI happens on the phone — tracking it let us optimize to real new patients.
Bias to high-value cases
Budget and creative leaned into implants, Invisalign and cosmetic intent, not cheap cleanings.
Key takeaways
- Untracked calls hide the true ROI of dental marketing — fix that first.
- Concentrate spend on high-value case intent.
- A strong review profile lifts both rankings and conversion.
Now we know exactly where our new patients come from — and we get more of the high-value cases.
Representative case study. Built from typical engagement patterns and industry benchmarks to illustrate our approach; anonymized to protect client confidentiality. Individual results vary.
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