A basement & home renovation contractor
A GTA basement-renovation contractor had inconsistent, expensive, low-quality quote requests and a site that didn't build trust. A portfolio-led landing page, qualifying form questions and high-intent search by service and city more than doubled qualified consultations at a lower cost — pushing ROAS past 5x on high-ticket projects.
return on ad spend
cost per qualified quote
consultation requests
average project value
Before vs after
Representative progression — individual results vary.
Where they started
High-ticket renovation leads were inconsistent and expensive, and the existing site didn't communicate trust or showcase past projects, so quote requests were low quality.
Our approach
- Focused spend on high-intent renovation searches by service and city.
- Built a portfolio-led landing page with project galleries, financing and a quote request flow.
- Added qualifying questions to the form to filter tire-kickers before the sales call.
- Layered remarketing to stay in front of homeowners during long decision cycles.
What changed
Qualified consultation requests more than doubled at a materially lower cost, and with a higher-trust landing experience the contractor closed more high-value projects — pushing return on ad spend above 5x.
Key decisions
Portfolio-led landing page
Project galleries, financing and a quote flow replaced a generic homepage — quote quality jumped.
Qualify before the sales call
Form questions filtered tire-kickers so the team spent time on ready-to-build homeowners.
Key takeaways
- For high-ticket reno, the landing page is often the bottleneck, not the ads.
- Qualifying questions raise lead quality more than tighter targeting.
- Remarketing matters — reno decisions take weeks.
The quality of leads changed completely. We're talking to homeowners who are ready to build.
Representative case study. Built from typical engagement patterns and industry benchmarks to illustrate our approach; anonymized to protect client confidentiality. Individual results vary.
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