Google Ads for Law Firms

Google Ads captures people actively searching for what you sell, so it usually wins for high-intent service businesses like HVAC, dental or legal where someone needs help now. Meta Ads is better for demand generation, visual offers and retargeting. Most growing businesses eventually run both. We'll recommend the mix that fits your buying cycle, margins and goals — not whatever's easiest to bill.

Run it yourself if you have time to learn bidding, negative keywords, tracking and search-term hygiene, and a small budget to learn on. Hire an agency once wasted spend costs more than the fee. We typically cut obvious waste in the first 30 days and bring AI tooling, daily optimization and proper conversion tracking that's hard to maintain solo while running a business.

We optimize to one number — your cost per booked job — not clicks or impressions. A real strategist runs your account daily with AI doing the heavy lifting on search-term clustering and waste detection, while a human directs and reviews. You own your account and data, reporting ties back to revenue, and it's month-to-month. No junior account managers, no lock-in, no vanity dashboards.

PPC Guru is a Google Partner and Meta Business Partner based in the Greater Toronto Area, serving clients across the GTA, Canada and the USA. Our founders have 10+ years combined Google Ads experience, and across the team we've managed $100M+ in ad spend and generated 1M+ qualified leads (client-reported, blended). We know Canadian search costs, seasonality and local competition firsthand.

We focus on local service businesses where a lead turns into a real job: physiotherapy and rehab, dental and orthodontics, HVAC and home comfort, construction and renovation, immigration, real estate, and law firms, among others. The common thread is a clear offer, a known average job value and the capacity to take on more leads — that's where our cost-per-booked-job approach pays off.

We usually cut obvious wasted spend within the first 30 days, with meaningful cost-per-lead improvements typically showing in 60–90 days as data and bidding mature. If results lag, you'll know early — daily monitoring and same-day anomaly alerts mean no month-end surprises. Because it's month-to-month, you're never locked in if it isn't working. We treat numbers as goals, not guarantees.

Yes, always. We build and manage everything inside your own Google Ads account, so you keep full ownership of the account, conversion history, audiences and data — even if we part ways. There's no agency-owned account holding your performance history hostage. You get full visibility through your own dashboard, not a filtered export.

No. PPC Guru works month-to-month with no long-term contracts. We'd rather earn the relationship with results than lock you into a 6- or 12-month term. Most clients stay because the cost per booked job keeps improving, not because a contract forces them to. You can pause or leave with notice and keep your account either way.

Google Ads tends to work best once you're spending at least a few thousand dollars a month, but the real answer depends on your industry's cost-per-click and average job value — a $5,000 job tolerates a higher cost-per-click than a $200 one. Our free Google Ads calculator gives you a realistic picture before you commit a dollar to spend or fees.