Meta Ads for Professional & B2B Services

Run Google Ads to capture people already searching for your service, and Meta Ads to create demand and stay top-of-mind with people who aren't searching yet. Most service businesses get the best results using both: Google catches high-intent buyers, while Facebook and Instagram fill the funnel cheaply and feed retargeting. We'll tell you honestly which to start with based on your goals and budget.

Run them yourself if you have the time to learn the Ads Manager, test creative weekly, and watch tracking daily; it's doable for simple lead campaigns. Hire an agency once wasted spend, stalled results or pixel issues cost you more than the fee. We bring Meta Business Partner experience, daily optimization and AI-assisted creative testing, while you keep full ownership of the account and stay focused on closing the leads.

We report on booked jobs and revenue, not likes or reach. A real strategist directs your account daily, with AI handling the heavy lifting on creative testing and audience analysis. You own your ad account, pixel and data outright, ad spend stays separate from our fee, and we work month-to-month. As a Google and Meta Business Partner based in the GTA, we speak plainly and never promise rankings or guaranteed lead counts.

PPC Guru is a Meta Business Partner and Google Partner based in the Greater Toronto Area, founded in 2021, serving local service businesses across the GTA, Canada and the USA. Our founders bring 10+ years combined Google Ads and paid-social experience. Our blended, client-reported track record spans $100M+ in ad spend managed, 1M+ qualified leads and a 6.3x average ROAS across 500+ businesses. We work month-to-month, no long contracts.

We focus on local service businesses where a lead turns into a booked job, such as home services (HVAC, roofing, renovations, plumbing), healthcare and clinics (physiotherapy, dental, cosmetic), real estate, legal, professional services and local retail. Meta works especially well for visual, demand-generation offers and retargeting. If your average job value supports paid ads, there's usually a profitable way to run Facebook and Instagram for you.

Expect early signal within the first few weeks as the pixel gathers data and we test creative, with a clearer cost-per-lead picture typically by 60 to 90 days. Meta needs creative iteration to find winners, so results compound over time. If a campaign underperforms, we diagnose tracking, audience and creative, reallocate budget, and tell you straight. We frame outcomes as goals we work toward, never guaranteed numbers.

Yes, completely. We build and run campaigns inside your own Meta Business Manager and ad account, so your pixel, audiences, creative and historical data stay yours. If we ever part ways, you keep everything and lose nothing. We never hold your account hostage. This is a core principle: you own the asset, we provide the expertise to run it well.

No. We work month-to-month with no long-term lock-in. Ad spend is always separate from our management fee, billed directly to Meta from your own account. Most clients stay because the numbers work and the leads keep coming, not because a contract forces them to. You can scale up, pause or leave with reasonable notice at any time.

We set up the Meta Pixel and Conversions API so you capture both browser and server-side events, then connect form fills, calls and bookings as real conversions. That lets Meta's optimization chase qualified leads, not cheap clicks, and lets us report cost-per-lead and ROAS instead of vanity metrics. Clean, consent-aware tracking is the foundation we build before scaling any spend.