Lead Quality Calculator
Not all leads are equal. Pick your platform and industry to model how clicks become leads, qualified leads, booked calls and customers — and what each one really costs.
Your inputs
HVAC & Home Comfort · Google Search benchmarks
Avg CPC
$9.68
Avg CTR
6.20%
Conv. rate
6.6%
Projected monthly results
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Illustrative projections based on 2024–2025 industry-average benchmarks (WordStream/LocalIQ and corroborating sources). Real results vary by offer, location, landing page, season and competition. Not a guarantee of performance.
Sources: WordStream / LocalIQ — Google Ads Benchmarks 2024–2025 · WordStream / LocalIQ — Facebook (Meta) Ads Benchmarks 2024–2025 · Triple Whale, Visible Factors, Sovran — Meta CPM aggregates 2025.